Press Release – March

American Business Women’s Association Hosts Luncheon Featuring Guest Speaker “Demo Diva” Simone Bruni

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The American Business Women’s Association (ABWA) will welcome “Demo Diva” Simone Bruni as the speaker for their next networking luncheon on March 12, 2015 from 11:00 -1:00 at Ralph Brennan’s Heritage Grill (111 Veterans Blvd.) The event is open to all professional women, and attendees are encouraged to pre-register through Eventbrite.

As a female owned business in the male dominated construction and demolition industry, Demo Diva Demolitions has made its mark on the New Orleans business scene. Like many others in the city, Bruni had to reinvent herself after Hurricane Katrina. Following the storm, she saw the city’s need for a reliable local demolition company, and entered the market with a uniquely female brand that stood out from the bland marketing usually associated with the construction industry. Ms. Bruni’s presentation, “Down to the Dirt,” will elaborate on the entrepreneur’s journey from having “only a few hundred hot pink yard signs” to owning her own fleet of heavy equipment, and competing for major contracts against the big guys in her industry.

Kim Hasney, ABWA Vice President of Programming, said, “It’s so important that business women in our city hear from others who have started from the ground up and manufactured their own success. Simone’s business and her continued growth are an inspiration to women trying to make it in the business world, especially in male dominated industries.”

ABWA Crescent City Connections Express Network was chartered in October of last year. The group already has over 50 active members, and has organized several sold-out luncheons over the past few months. In January, Connie Uddo, a pillar of the New Orleans non profit community, spoke to the group about the importance of business & non profit collaboration. Last month, Barbara Alleman, former president of the National Association of Women in Construction, gave an inspirational presentation about her journey to break into the construction industry in the 70s and 80s. The organization has an exciting set of educational programs in the works for coming months including April’s program from Sandler Training’s Brian Grefferius about using your personality type to increase sales.

Since its inception, ABWA has continually served working women and women business owners on a national and local level. Its mission is to bring together businesswomen of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition. ABWA provides formal continuing education opportunities and credits in business management, public speaking, and marketing, to name few.

ABWA Crescent City Connections Express Network is open to all professional women, and is actively recruiting new members. Cost for membership includes $115 annual national dues, and $35 local dues. Monthly networking luncheons are held on the second Thursday of each month and include an enriching program; the cost is $25 for members, $30 for non-members, and $35 for walk-ins (space permitting).

For more information about membership, you can visit the group’s website (, or contact Membership Chair Lyndsey Graham at Please direct media inquiries to Wendy Dolan or 504.482.1096.

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